February 24–26 • San Antonio, Texas

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CRM Cure-All: Implementing Realistic Expectations

Session Details

Tuesday, February 24, 2009
4:45 p.m. - 5:30 p.m.
Hidalgo Ballroom A-C

Session Type: Lightning Round
Content Level: Introductory
Focus Area: Managing the Enterprise

Speaker(s)

Lisa Brown, Assistant Director, Texas A&M University

Abstract

Texas A&M University's Bush School of Government and Public Service implemented a customer relationship management system in August of 2008. The overall project structure, project management strategies, and lessons learned will be presented. The benefits and outcomes achieved through a CRM will be discussed. This presentation will also include a brief demonstration of the CRM system and implementation outcomes to date.

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