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The Young and the Wireless: Young People's Immersion in Technology

Session Details

Tuesday, March 08, 2005
9:00 a.m. - 10:00 a.m.
Ballroom B, Level 3

Session Type: General Session

Speaker(s)

  • Dan Drath, Vice President, Teenage Research Unlimited

Abstract

This millennial generation has grown up wired—and now increasingly millennials expect their lives to be unwired. Their technology-based lifestyles impact all aspects of their lives, from media choice to shopping habits, from socializing with friends to time spent with family—and even their educational choices. This presentation will provide insight into how technology affects this generation’s choices, providing direction to those seeking to grab (and hold!) millennials’ attention.

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