ELI Web Seminar, October 8, 2007 1:00 p.m. ET (12:00 p.m. CT, 11:00 a.m. MT, 10:00 a.m. PT); runs one hour

Academic Analytics: A New Tool for a New Era

Special Guest

John Campbell
Associate Vice President of Teaching and Learning Technologies
Purdue University

John Campbell is the associate vice president for teaching and learning technologies at Purdue University. He is responsible for all aspects of instructional technology support including course management, classroom technology, faculty consulting, user training, and hardware infrastructure. Campbell has nearly 20 years of experience in technology leadership, management, multimedia development, and instructional design. He received EdTech magazine’s 2006 IT Leadership Award for Pedagogy and IT Practice as well as CIO magazine’s 2007 Ones to Watch Award. As a 2007 EDUCAUSE Scholar in Residence, Campbell is focusing on the use of analytics to improve student success, building on the research he conducted for his doctorate in higher education administration, which he received in 2007. He also holds a master's in educational technology and instructional design and a bachelor's in math and science education.

Summary

Diana Oblinger, Vice President of EDUCAUSE and Director of the EDUCAUSE Learning Initiative, will moderate this Web seminar with John Campbell in which he discusses academic analytics.

In responding to internal and external pressures for accountability in higher education, especially in the areas of improved learning outcomes and student success, IT leaders may soon become critical partners with academic and student affairs. IT can contribute to this call for accountability through academic analytics, which is emerging as a new tool for a new era. This session will explore the emerging field of academic analytics and its potential impact on the institution and IT units. John Campbell will share the potential of analytics, explore the role of IT in analytics projects, highlight some early projects, and close with some considerations for building an analytics project on campus and potential policy concerns. The session will be based on an article [PDF 601 KB] published in the July/August 2007 EDUCAUSE Review by John Campbell, Peter DeBlois, and Diana Oblinger.

Additional Resources

• John P. Campbell, Peter B. DeBlois, and Diana G. Oblinger, "Academic Analytics: A New Tool for a New Era," EDUCAUSE Review 42, no. 4 (July/August 2007): 40–57.
• John P. Campbell, "The Grand Challenge: Using Analytics to Predict Student Success," presentation at the EDUCAUSE Learning Initiative (ELI) 2007 Annual Meeting, October 2006.
• Philip J. Goldstein and Richard N. Katz, Academic Analytics: The Uses of Management Information and Technology in Higher Education (Boulder, CO: EDUCAUSE Center for Applied Research, December 2005).