Crisis Communications: The Virginia Tech Response

Session Details

Speaker(s)

• Larry Hincker, Associate Vice President, University Relations, Virginia Tech
• Session convener: Earving L. Blythe, Vice President for Information Technology, Virginia Tech

Abstract

Liberally paraphrasing the great American war general Dwight Eisenhower, in war, planning is everything; in battle, plans go out the window. Effective crisis communications demand significant planning. Once you’re in a crisis event, instinctive reaction and reliance on experience take over. Come to this session to understand Virginia Tech’s crisis communications response to a tragedy for which no one can prepare.

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